Why 1-800-401KPLAN? - Myths Debunked

I don’t need a vanity number. Clients can easily find my telephone number and website.

A memorable and descriptive vanity 800 number like 1-800-401KPLAN offers the simplest way for prospective clients to reach you. A recent study, Toll-free Numbers in Radio Advertising, found that a vanity 800 number generated 58% more calls than a numeric toll-free number.

We already have an easy-to-remember telephone number.

Studies show that no other telephone number generates as many calls as a vanity 800 number that describes your product or service. The number itself tells customers exactly what you do. In addition, these premier numbers convey credibility and elite status. Out of all the wirehouses, discount brokers and independent planners that offer 401(k) plan consulting, only 100-200 will qualify to use 1-800-401KPLAN.

Our current marketing campaign already keeps our company name and contact information in front of customers.

Congratulations. You’re getting the word out about your products and services. But you aren’t maximizing your ROI. By not using 1-800-401KPLAN, you’re asking customers to call you immediately—or to stop what they’re doing and write down your telephone number. With 1-800-401KPLAN, your number will stay top of mind, increasing the “stickiness” and overall ROI of your current marketing campaign.

We generate most of our leads through seminars, and 401(k) plan participants set up appointments on the spot.

With 1-800-401KPLAN, even more people will want to work with you. This premier number establishes you as the 401(k) plan expert in this ultra-competitive field. And people want to work with the best. (Plus, only leaders in the 401(k) plan arena qualify to use 1-800-401KPLAN.) This premier telephone number gives you an instant competitive advantage. In addition, seminar attendees will remember your telephone number long after the presentation, which increases the chances that they will call.

We want our own telephone number. We don’t want to be confused with any other financial firm.

401(k) plan professionals who qualify to use 1-800-401KPLAN receive exclusivity in their service area, so all telephone calls in your target area reach you and you alone. The telephone number and website simply offer a more direct path to your door. At the same time, the collective marketing efforts of all financial planners in the 1-800-401KPLAN system ultimately supports everyone in the group. Everyone’s marketing campaign reinforces the 1-800-401KPLAN brand, boosting phone traffic—and dollars—throughout the system.

What if we grow into an area already reserved by another 401(k) plan professional?

You can reserve areas now for future expansion, ensuring the availability of 1-800-401KPLAN in other target markets.

We can get our own vanity number.

Studies show that no other telephone number generates as many calls as a vanity 800 number that describes your product or service. Vanity numbers with 866, 877 and 888 don’t deliver the success of the gold-standard 800 prefix. In fact, many callers will dial 800 instead of the other prefixes. (“American Idol” still has this problem.)

Also, good vanity numbers are scarce because they work so well. Simple supply and demand: Success-oriented businesses have a huge demand, but there’s very little supply—especially for top numbers like 1-800-401KPLAN.

In short, no other number will increase your ROI more than 1-800-401KPLAN.

Ready to make more money?

Call 1-800-401KPLAN or send us an email to discuss how you can use this number to increase your marketing return.

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